Lindsay Is Writing a Property Description for a New Real

question 54

Multiple Choice

Lindsay is writing a property description for a new real estate brochure. To make her brochure more effective, Lindsay should anticipate her audience. This means she

• A)identifies the property's outstanding traits and describes them clearly.
• B)concentrates on the price and value of the property.
• C)writes using familiar words and a friendly, informal tone.
• D)considers what the readers are like and how they will react to the message.

Describe social judgment theory and its relevance to attitude change and persuasion.

Understand and apply the multi-attribute attitude model in analyzing consumer attitudes.

Explain the foot-in-the-door technique and its effectiveness in persuasion.

Apply balance theory to real-world marketing strategies involving endorsement and consumer relationships.