The Primary Channel That Consumers Use to Interact with Brands

question 96

Multiple Choice

The primary channel that consumers use to interact with brands today is

• A)e-mail.
• B)focus groups.
• C)mall and shopping center surveys and sample booths.
• D)direct mail.

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Definitions:

Marital Status

An individual’s legal partnership status, such as single, married, divorced, or widowed.

Tax Purposes

Pertaining to or in order to comply with tax laws and regulations.

Head of Household

Head of Household is a filing status for individual U.S. taxpayers who are unmarried and pay more than half the cost of keeping up a home for themselves and a qualifying person.

Dependent Widowed Mother

A widowed mother who relies on another, typically her child, for financial support and can be claimed as a dependent for tax purposes if certain criteria are met.