Effective Sales Messages Follow the AIDA Strategy, Which Focuses on Gaining

question 17

Short Answer

Effective sales messages follow the AIDA strategy, which focuses on gaining attention, building interest, eliciting desire, and motivating _________________________.

---

Definitions:

Excess Cash

Funds that exceed the normal operational needs of a business, which may be used for investment or other purposes.

Earnings Per Share

A financial metric that calculates the portion of a company's profit allocated to each outstanding share of common stock, indicating the company's profitability.

Stock Repurchase

A transaction in which a company buys back its own shares from the market, often to increase the value of remaining shares by reducing the supply.