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Corporate Brand
Refers to the overall identity of a corporation, encompassing its values, reputation, and visual appearance, which aims to differentiate it in the marketplace.
Family Brand
A marketing strategy that involves selling several related products under one single brand name.
Co-branding
A marketing strategy that involves the collaboration between two or more brands to create a partnership for mutual benefit.
Example
A typical instance or illustration of something, used to explain or justify.
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