Licensing as a Market Entry Mode Has Several Disadvantages and Opportunity

question 49

Multiple Choice

Licensing as a market entry mode has several disadvantages and opportunity costs,which do not include:

• A)limited market control.
• B)agreement may have short life.
• C)leveraging and exploiting by licensee.
• D)similar product or technology development by licensee.
• E)adaptations by licensee to fit local tastes.

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