Scenario 3

question 317

Multiple Choice

Scenario 3.4 Use the following to answer the questions.
WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996, and is committed to the health of its customers, as well as the health of the planet. At Silk, they have offset all of their energy consumption with wind power, preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year. Silk Soymilk is made from a mixture of organic and natural, non-genetically modified soy beans, reducing the amount of pesticides in the air, soil, and water. Since 2002 they have been sponsoring the FarmAid concert, whose mission is to is to keep family farmers on their land and ensure a safe, healthy food supply for all Americans.
Refer to Scenario 3.4. Silk Soymilk's sponsorship of the FarmAid concert is best thought of as an example of its

• A) cause-related marketing effort.
• B) ethical responsibility.
• C) green marketing strategy.
• D) philanthropic activities.
• E) environmental strategy.

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Definitions:

Heroin

An opioid drug made from morphine, a natural substance taken from the seed pod of various opium poppy plants, highly addictive and illegal.

Antibiotics

Drugs used to fight bacterial infections by either killing bacteria or inhibiting their growth, a fundamental component of modern medicine.

Childhood Asthma

A respiratory condition characterized by chronic inflammation of the airways in the lungs, often leading to difficulty breathing, which commonly develops in children.

Masculinization

The process of developing male physical characteristics or role behaviors, typically influenced by hormonal or genetic factors.