The Objective of Sampling in Marketing Research Is to

question 139

Multiple Choice

The objective of sampling in marketing research is to

• A) obtain responses from as many people as possible.
• B) control independent variables that might influence research results.
• C) select representative units from a total population.
• D) ensure that measures in the study are reliable.
• E) provide data that can be used to test the hypotheses being investigated.

---

Definitions:

Physiological Needs

Basic physical requirements for human survival, such as air, food, water, and shelter, as outlined in Maslow's hierarchy of needs.

Refractory Period

A period immediately following an action (like a nerve impulse or muscle contraction) during which a cell is incapable of repeating the action.

Plateau Stage

A phase in which progress in physical or intellectual growth seems to halt, before another phase of rapid development.

Orgasm

The peak of sexual excitement, characterized by intense pleasure and followed by the release of sexual tensions.