Survey and Observation Are Considered Secondary Data Collection Techniques

question 70

True/False

Survey and observation are considered secondary data collection techniques.

---

Definitions:

Differentiation

The process of distinguishing a product or service from competitors to make it more attractive to a particular target market.

Backward Integration

A business strategy where a company expands its role to fulfill tasks formerly completed by businesses up the supply chain, often including the acquisition of or merger with suppliers.

Keiretsus

A Japanese term for a group of affiliated companies that form a tight-knit alliance to work toward mutual business goals.

Response Strategy

A plan of actions designed to address specific challenges, changes, or opportunities in the business environment.