Alli Segments Its Diet Pills Based on Those Who Have

question 186

Multiple Choice

Alli segments its diet pills based on those who have morning cravings, those who tend to overeat near the end of the day, those who need all day long appetite suppression, and those who want appetite control and more energy. This is an example of market segmentation based on variables of

• A) demographics.
• B) lifestyles.
• C) psychographics.
• D) behavior.
• E) personality characteristics.

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Definitions:

Line Extension

A strategy where a company expands its existing product line into new variations or flavors to meet different customer needs or to capture a wider market.

Recoup Investment

The process of regaining the money that has been spent on an investment, usually via profits generated from the investment.

Brand Relevant

The degree to which a brand is perceived as important and meaningful to its target audience's needs and preferences.

Brand Equity

The value that a brand adds to a product or service based on consumers' perceptions, recognition, and loyalty.