Demographic Characteristics Are Commonly Used to Segment a Market Because

question 90

True/False

Demographic characteristics are commonly used to segment a market because they are closely related to consumers' product needs and purchasing behavior.

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Definitions:

Intellectual Disability

A developmental condition characterized by significant limitations in both intellectual functioning and in adaptive behavior, which covers a range of everyday social and practical skills.

IQ Score

A measure of a person's cognitive abilities compared to the population, typically derived from standardized tests.

Adaptive Behavior

The set of skills or competencies that individuals display to cope with everyday life situations.

Autism Spectrum Disorder

A range of neurodevelopmental conditions characterized by challenges with social interaction, communication, and by a restricted and repetitive repertoire of interests and activities.