Claire Is Beginning to Wonder If She Has Made the Right

question 138

Multiple Choice

Claire is beginning to wonder if she has made the right decision about purchasing a new HP Laptop after she sees a friend with a new Dell. Claire's doubt whether she made the right decision occurs during the ___________ of the buying decision process.

• A)cognitive dissonance phase.
• B)purchase phase.
• C)evaluation of alternatives phase.
• D)information search phase.
• E)postpurchase evaluation phase.

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Definitions:

Risk Taking

The willingness to engage in behaviors that have the potential to be harmful or dangerous, yet also provide the opportunity for some kind of outcome that can be seen as positive.

Facilitating Functions

Activities that help in the smooth exchange of products and services between producers and consumers, such as financing, marketing information management, and logistics.

Channel Intermediaries

Firms or individuals such as wholesalers, agents, brokers, and retailers who help move a product from the producer to the consumer or business user.

Financing

The act of providing funds for business activities, making purchases, or investing.