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China is the world's largest beer producer and consumer and represents a significant opportunity for American craft breweries. An increasing number of consumers in China-especially middle-class residents prefer imported beers due to their higher quality, flavor options, and enhanced food safety. In stores, restaurants, and bars, the price of an imported beer would be $2 to $4 per liter and vary from 100%-200% more expensive than Chinese domestic mass-produced beers. Part of the price difference is related to the ______ that are imposed on imported beers which raised the price of the product and affect trade. American craft breweries must realize that China is simply attempting to protect its local beer market at the expense of foreign firms competing in China.
WIIFM
"What's In It For Me?" - A perspective or approach focusing on the benefits or advantages for an individual or audience.
Acronym
A shortened form of a phrase or series of words, in which each letter stands for a distinct word constituting the phrase.
Audience Anticipation
The expectation or suspense that an audience feels in anticipation of something that is to happen, especially in entertainment or presentations.
Property Description
Detailed explanation or depiction of the characteristics, features, and attributes of real estate or physical property.
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