Examlex
Discuss the dimensions of a product mix.
Competitive Products
Goods or services that are in rivalry with each other in the marketplace.
Product Repositioning
The strategy of changing the market's perception of a product by altering its positioning, marketing mix, or target markets.
DiGiorno Cheese-stuffed
A product line from DiGiorno featuring pizzas with a cheese-stuffed crust, promoting a unique and indulgent experience.
Product Modification
The process of altering or improving an existing product to meet customers' needs better or take advantage of new market opportunities.
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