Examlex

Solved

Discuss the Dimensions of a Product Mix

question 68

Essay

Discuss the dimensions of a product mix.


Definitions:

Competitive Products

Goods or services that are in rivalry with each other in the marketplace.

Product Repositioning

The strategy of changing the market's perception of a product by altering its positioning, marketing mix, or target markets.

DiGiorno Cheese-stuffed

A product line from DiGiorno featuring pizzas with a cheese-stuffed crust, promoting a unique and indulgent experience.

Product Modification

The process of altering or improving an existing product to meet customers' needs better or take advantage of new market opportunities.

Related Questions