Scenario 11

question 284

Multiple Choice

Scenario 11.1 Use the following to answer the questions.
Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013.
About 18 months later, a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste.
Refer to Scenario 11.1. In 2012, Cheetos was in which phase of new-product development?

• A) Idea screening
• B) Product development
• C) Test marketing
• D) Business analysis
• E) Idea generation

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Definitions:

Artificial Selection

The process by which humans breed plants or animals for particular genetic characteristics.

Directional Selection

Mode of natural selection in which forms of a trait at one end of a range of variation are adaptive.

Disruptive Selection

Mode of natural selection in which forms of a trait at both ends of a range of variation are adaptive, and intermediate forms are selected against.

Hybrid Sterility

A condition in hybrids between different species where the offspring are sterile, unable to produce viable gametes.