Which of the Following Statements Is True About Organizational Structures

question 79

Multiple Choice

Which of the following statements is true about organizational structures for managing products?​

• A)A product manager is responsible for several distinct products which make up a group.
• B)Brand managers do not operate cross-functionally in an organization.
• C)Market managers are responsible for managing multiple brands.
• D)Product managers do not operate cross-functionally in an organization.
• E)A brand manager is responsible for a product line.

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Definitions:

Value Proposition

A declaration that encapsulates the reasons a consumer would purchase a product or utilize a service, emphasizing its distinctive benefits compared to rival offerings.

Customer Needs

The desires, requirements, or necessities that consumers express, which drive their purchasing decisions.

Competitors' Offerings

The products or services provided by rival companies within the same market.

Differentiated Targeting

A marketing strategy in which a company targets two or more distinct customer segments with specific products or marketing messages tailored to each.