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In unaided recall posttesting, respondents are shown the actual advertisement and are asked whether they recognize it.
Geometric Isomers
Molecules with the same formula and sequence of bonded atoms, but differing in the three-dimensional orientations of their atoms in space.
Structural Isomers
Molecules with the same molecular formula but different arrangements of atoms, resulting in different properties.
Valence Electrons
The electrons in the outermost shell of an atom, which determine the atom's chemical properties and its ability to form bonds.
Hydrogen Bonds
Weak bonds between a hydrogen atom in one molecule and an electronegative atom (often oxygen or nitrogen) in another, important in the structure of water and DNA.
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