Which of the Following Is an Advantage of a Multisegment

question 16

Multiple Choice

Which of the following is an advantage of a multisegment targeting strategy

• A)​It significantly reduces the risk of product cannibalization
• B)It provides economies of scale in manufacturing and marketing
• C)It helps in satisfying the needs of a niche market
• D)​It decreases the costs involved in product design, marketing research, and management

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Definitions:

Mother Fixation

A psychoanalytic concept describing an individual's intense attachment to their mother, impacting their emotional and psychological development.

Fromm

Refers to Erich Fromm, a psychoanalyst and social philosopher who explored the interaction between psychology and society, stressing the importance of freedom, love, and being, as well as discussing the concept of escape mechanisms.

Close Relationships

Relationships characterized by strong, frequent, and diverse interdependence that lasts over a considerable period of time, such as friendships, family ties, and romantic partnerships.

Fromm

Erich Fromm, a renowned psychoanalyst and social psychologist known for his theories on personality, freedom, democracy, and the art of loving.