Mass-Marketing Efforts Are Used by Marketers Because

question 43

Multiple Choice

Mass-marketing efforts are used by marketers because

• A)consumers have their own unique sets of needs and wants
• B)the time consumers spend on making purchase decisions has increased in recent times
• C)of the need to create brand awareness or to remind consumers of a product
• D)​the importance of rewarding individual consumers for their loyalty has declined in the recent years

---

Definitions:

Examination

A formal test of a person's knowledge or proficiency in a subject or skill.

Work Effort

A term used to quantify the amount of physical or mental exertion put forth by employees or workers in the production of goods or services.

Incentive Compatibility

A concept in mechanism design that ensures the strategies that maximize participants' payoffs also lead to outcomes desired by the mechanism's designer.

Consumers Budget Constraint

A consumer's budget constraint represents the combination of goods and services they can afford with their income and prices.