Which of the Following Is an Advantage of Using Cost

question 9

Multiple Choice

Which of the following is an advantage of using cost per contact to determine the media mix for a product?

• A) It allows advertisers to increase an ad's effectiveness by reaching potential customers.
• B) It enables an advertiser to compare the relative expenses of specific media vehicles.
• C) It requires advertisers to pay only for the customers who view their ad.
• D) It allows marketers to minimize the cost of advertising by reaching a large number of people.

---

Definitions:

Synaptic Cleft

The tiny gap between neurons at a synapse, through which neurotransmitters are released to transmit nerve impulses from one neuron to another.

Axon Terminal

The endpoint of a neuron, where neurotransmitters are released to transmit signals to other neurons or muscle cells.

Vesicles

Small fluid-filled sacs within the body or cells used in the transport of molecules.

Neurotransmitters

Substances in the brain that facilitate communication between neurons, playing a crucial role in regulating mood, cognition, and behavior.