Which of the Following Is an Advantage of Using Cost

question 9

Multiple Choice

Which of the following is an advantage of using cost per contact to determine the media mix for a product?

• A) It allows advertisers to increase an ad's effectiveness by reaching potential customers.
• B) It enables an advertiser to compare the relative expenses of specific media vehicles.
• C) It requires advertisers to pay only for the customers who view their ad.
• D) It allows marketers to minimize the cost of advertising by reaching a large number of people.

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Definitions:

Cognitive A-B-C Model

A framework used in cognitive behavioral therapy that describes the relationship between an Antecedent, Behavior, and Consequence.

Behavior A-B-C Model

A framework that describes behavior as a sequence of Antecedent, Behavior, and Consequence.

Cognitive Assessment Techniques

These are methods or tools used to evaluate an individual's mental processes, including memory, attention, problem-solving skills, and other aspects of cognition.

CPFR

Collaborative Planning, Forecasting, and Replenishment, a business practice where trading partners work together to match supply and demand, improving inventory efficiency.