Two Major Types of Heuristics That Have Major Implications for Consumer

question 37

Multiple Choice

Two major types of heuristics that have major implications for consumer behavior are

• A) attribute and brand processing.
• B) central and peripheral processing.
• C) conjunctive and subjunctive judgments.
• D) representativeness and availability.
• E) additive and subtractive differentials.

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Definitions:

Tilted Arc

A controversial public art installation by Richard Serra, installed in New York City in 1981 and removed in 1989, known for its large curved steel form.

Jacob K. Javits Federal Building

A federal office building located in New York City, named after U.S. Senator Jacob K. Javits and known for its modernist architecture.

Richard Serra

A contemporary American artist known for his large-scale, site-specific sculptures made from industrial materials, particularly steel.

Kalabari Masquerades

Traditional ritual performances involving elaborate costumes and masks, significant in the culture of the Kalabari people of Nigeria.