If the Adoption Process Is a Low-Effort One,it Is Best

question 41

Multiple Choice

If the adoption process is a low-effort one,it is best for marketers to

• A) use an information-intensive approach.
• B) give consumers written information.
• C) give consumers oral information.
• D) encourage trial.
• E) reduce risk.

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Definitions:

Inherent Goodness

The fundamental quality of being good or possessing positive moral values naturally.

CSR

Corporate Social Responsibility; a business model where companies integrate social and environmental concerns in their operations and interactions with stakeholders.

Venture Philanthropy

Investing in social or environmental causes using strategies akin to those in venture capital, aiming for both societal impact and financial return, with a focus on innovation and sustainability.

Venture Philanthropists

Individuals or organizations that invest in non-profits or social enterprises with the expectation of generating a measurable social impact alongside a financial return.