An Administrative Employee Introduced a New Procedure to Deal with Customer

question 14

Multiple Choice

An administrative employee introduced a new procedure to deal with customer complaints.This new method meant that customer complaints could be dealt with more reliably and efficiently.This is an example of:

• A) an adapter introducing a process innovation in a chaotic environment
• B) an innovator introducing a product innovation in a routine environment
• C) an adapter introducing a process innovation in a routine environment
• D) an innovator introducing a procedure innovation in a chaotic environment

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Definitions:

Primary Data

Data that is directly collected from first-hand sources, specifically for the purpose of the research at hand.

Secondary Data

Information that was previously collected and processed by others, often used for research, analysis, or as background information.

Presentation

A formal set of slides or verbal communication aimed at informing, educating, or persuading an audience.

Attention-getting Device

A strategy or an object used to capture the viewer's or listener's interest immediately.