The Process of Dividing a Total Market into Market Groups

question 104

Multiple Choice

The process of dividing a total market into market groups because people within each group have relatively similar product needs is called

• A) segmentation.
• B) diversification.
• C) target marketing.
• D) concentration.
• E) customization.

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Definitions:

Registration

The act of enrolling or signing up for services, classes, or activities, often requiring the submission of personal information.

Cookies

Small, sweet baked treats, often containing ingredients like chocolate chips, nuts, or raisins, and popular in many cultures around the world.

Cupboard

A cabinet or closet used in a home or office, typically with shelves, to store household items like dishes, food, or linens.

Forest Fires

Uncontrolled fires occurring in wooded areas, which can have devastating effects on the environment, wildlife, and human population.