Dexter Alvarez Learns of a New Breakthrough in Solar Panel

question 12

Multiple Choice

Dexter Alvarez learns of a new breakthrough in solar panel technology by reading one of his online science magazines. Being a businessman, Dexter would like information regarding whether or not this breakthrough would make practical some solar panel applications that are presently not in use. Dexter considers hiring a marketing research firm. This would be an example of:

• A) identifying a problem through the control process
• B) identifying a type of problem that is called an "opportunity"
• C) identifying a symptom
• D) using a hypothesis to determine the need for research
• E) the value of research information being far less than the cost of the research

Understand the importance and usage of headings in written communication.

Recognize and describe specific language and style appropriate for different types of communication.

Distinguish between the proofreading needs of routine versus complex documents.

Identify the characteristics of social media communication.

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Definitions:

Legitimating

The process of making something acceptable and justifiable by norms, standards, or laws.

Reward Power

Reward power is a form of influence based on the ability to offer rewards or positive incentives in order to motivate or control the behavior of others.

Manager's Control

The power or authority a manager has to direct and regulate the behavior of employees and the operations of an organization.

Target's Perception

How an individual or entity perceives or interprets actions, intentions, or attitudes directed towards them.