When Is Marketing Research NOT Needed

question 68

Multiple Choice

When is marketing research NOT needed?

• A) the information needed is not already available
• B) other components of the MIS do not have the needed information
• C) there is a need, but not an IMMEDIATE need to respond to a competitive strategy
• D) costs of the research are much greater than the value of the information to be gathered
• E) costs of the research are much lower than the value of the information to be gathered

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Definitions:

Psychodynamic

A psychological perspective that emphasizes unconscious processes and childhood experiences in shaping behavior and personality.

Unconscious Processes

Mental activities beyond conscious awareness that influence thoughts, feelings, and behaviors.

Sociocultural Model

A theory in psychology that examines the ways in which societal, cultural, and family expectations shape one's behaviors and thought processes.

Society

A group of individuals involved in persistent social interaction, or a large social grouping sharing the same geographical or social territory, typically subject to the same political authority and dominant cultural expectations.