If a Marketing Manager Were to Need a Statistical Analysis

question 60

Multiple Choice

If a marketing manager were to need a statistical analysis to make a forecast or prediction, he or she would most likely use:

• A) differences analysis
• B) predictive analysis
• C) variance analysis
• D) associative analysis
• E) population determination analysis

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Definitions:

Marketing

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Sales

The activity or process of selling goods or services in exchange for money or compensation.

Revenue

The income generated from normal business operations and includes discounts and deductions for returned merchandise.

Capacity Flexibility

The ability of a production system to adjust its output in response to fluctuations in demand.