A Meaningful Difference Is One That the Marketing Manager

question 6

Multiple Choice

A meaningful difference is one that the marketing manager:

• A)can potentially use as a basis for marketing decisions.
• B)deems to be statistically significant.
• C)finds to be at a ratio of 2 to 1.
• D)finds to be stable over at least a week or so.
• E)may or may not be statistically significant.

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Definitions:

Justified

Refers to something being supported or shown to be right or reasonable based on evidence or reasoning.

Behavioral Approach

Studies leadership by examining the actions and behaviors of leaders rather than their traits or characteristics.

Performance Outcomes

The results or achievements that come from the performance of a task, operation, or activity measured against predetermined standards or objectives.

Research

The systematic investigation into and study of materials, sources, etc., to establish facts and reach new conclusions.