SoBe Nutritional Beverages Uses Twin Lizards on Every Bottle of Its

question 100

Multiple Choice

SoBe nutritional beverages uses twin lizards on every bottle of its products and in all of its promotion efforts.It even has its own Team Lizard made up of skateboarders,mountain bike riders,and inline skaters that it sponsors.The lizard is used to remind consumers of the product and its benefits.To which of the four Ps does this represent?

• A) promotion
• B) price
• C) publicity
• D) place
• E) product

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Definitions:

Stock Acquisition

The process of obtaining ownership in a company by purchasing its stock.

Cash Acquisition

The process of acquiring another company or its assets using cash as a means of payment rather than stocks or other forms of compensation.

Amalgamation

The process of combining two or more companies into a single new entity, typically to enhance competitive strengths or streamline operations.

Legal Procedures

Established methods and protocols under law by which rights or judgements are enforced and disputes are resolved.