You Are a Marketing Consultant for a Firm That Wants

question 109

Multiple Choice

You are a marketing consultant for a firm that wants to target members of Generation X.Based on your knowledge of this demographic group,your advice to this firm would be to _____.

• A) emphasize freedom from work and commitment
• B) emphasize the importance of their children's education
• C) avoid topics dealing with materialistic possessions
• D) emphasize the baby boom culture
• E) concentrate on social networking as the best way to reach this group

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Definitions:

Direct Labor

The labor costs directly associated with the manufacture of products or the provision of services, including wages of workers who can be directly linked to specific goods or services.

Variable Factory Overhead

Costs that fluctuate with the level of production, such as utilities and materials used in the manufacturing process.

Direct Labor Cost

The total cost of all labor that can be directly attributed to the manufacturing or production of goods or services.

Controllable Cost

Expenses that can be influenced or managed by decisions made by a manager or a business, such as materials or labor.