According to the Criterion of _____ a Selected Segment Must

question 197

Multiple Choice

According to the criterion of _____ a selected segment must be large enough to warrant developing and maintaining a special marketing mix.Serving the specific needs of this segment must be commercially viable,even if the number of potential customers is small.

• A) causality
• B) accountability
• C) responsiveness
• D) accessibility
• E) substantiality

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