What Is the First Step in Segmenting a Market

question 30

Multiple Choice

What is the first step in segmenting a market?

• A) set the segmentation goals
• B) choose a basis or bases for segmenting the market
• C) select a market or product category for study
• D) profile and analyze segments
• E) select target markets

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Definitions:

CBT

Cognitive Behavioral Therapy, a form of psychotherapy that treats problems by modifying dysfunctional emotions, behaviors, and thoughts.

Behavior Therapy

A form of psychotherapy that focuses on changing undesirable behaviors through systematic procedures based on the principles of learning theory.

Stressful Relationships

Relationships that cause significant anxiety, tension, or distress, impacting mental or physical well-being.

Cognitive Therapy

A type of psychotherapy that aims to change negative patterns of thinking to improve mood and behavior.