When the Sara Lee Bakery Group Introduced Iron Kids Crustless

question 23

Multiple Choice

When the Sara Lee Bakery Group introduced Iron Kids Crustless bread (to save mothers the time and effort of slicing the crusts off sandwiches) ,it was using:

• A) PRIZM segmentation
• B) geodemographic segmentation
• C) niche marketing strategy execution
• D) product differentiation
• E) a target market chart

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Definitions:

Scanty

Lacking in amount, quantity, or sufficiency; minimal or insufficient in size, quantity, or degree.

Reverse

To change to the opposite direction, position, or course of action.

Long-Standing Business Relationship

A business relationship characterized by a prolonged period of association and mutual dealings between parties.

Mediation

A method of dispute resolution where a neutral third party, the mediator, helps the disputing parties to reach a mutually acceptable agreement.