Banana Republic Stores Are Usually Built in Shopping Centers,but in a Few

question 92

Multiple Choice

Banana Republic stores are usually built in shopping centers,but in a few cities the company chose to build a stand-alone store.Its freestanding store entices customers to shop because it:

• A) contains merchandise different from that offered in other Banana Republic stores
• B) is near a shopping center
• C) has greater visibility to customers than it would have in a shopping center
• D) is an off-price retailing operation for the store chain
• E) is most likely a franchise that offers lower prices than the shopping center locations

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Definitions:

Inner Processes

Internal cognitive or psychological activities that influence thoughts, feelings, and behaviors.

Cognitive Map

A mental representation of one's physical environment, allowing for navigation, understanding spatial relationships, and planning routes.

Gestalt

An approach emphasizing that the whole of something is greater than its parts, used particularly in psychology to describe patterns and perceptions.

Insight

The ability to comprehend someone or something thoroughly and precisely.