You Are a Google AdWords Consultant for Several Clients and You

question 122

Multiple Choice

You are a Google AdWords consultant for several clients and you want to introduce them to advertising on YouTube. One of your clients is skeptical of advertising on YouTube and they would like to know several reasons why they should invest in YouTube. Which one of the following is a valid statement about YouTube that would appeal to your client?

• A) YouTube advertising costs less than Google AdWords.
• B) YouTube users watch close to 1 million videos per day.
• C) People perform so many searches on YouTube that it is the second largest search engine in the world.
• D) Google AdWords captures the history of what users have watched so advertisers can target to videos their audience prefers.

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Definitions:

Amortization

The process of gradually writing off the initial cost of an asset over its useful life.

Equity Income

Equity income refers to the earnings generated from investments in the stock of other companies, typically accounted for using the equity method.

Intra-entity Sales

Transactions occurring between the departments or divisions within the same company, often used for internal accounting or transfer pricing.

Equity Method

An accounting technique used to record investments in associate companies, where the investment is initially recognized at cost and adjusted thereafter for the investor's share of the investee's profit or loss.