To Find the Right Mobile Bid, You Would Calculate

question 70

Multiple Choice

To find the right mobile bid, you would calculate:

• A) mobile conversion rate / desktop conversion rate) x 100
• B) (desktop conversion rate/ mobile conversion rate) - 1
• C) (mobile conversion rate / desktop conversion rate) + 1
• D) (mobile conversion rate / desktop conversion rate) - 1

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Definitions:

Normal Good

A type of good whose demand increases when consumer income rises, and falls when consumer income decreases.

Price-elasticity of Demand

A measure of how much the quantity demanded of a good responds to a change in the price of that good, with elasticity typically differing among products.

Cocaine

A powerful stimulant drug derived from the leaves of the coca plant, commonly used recreationally and noted for its potent effects and potential for addiction.

Elastic

A term describing the sensitivity of demand or supply to changes in price or other factors.