Fred Is Helping a Client to Create Ads for Google

question 18

Multiple Choice

Fred is helping a client to create ads for Google AdWords. Fred stresses to the client that they should not only identify keywords for the client's search, but also use the keyword in the Google AdWords display text. Why is this a good thing to do for Google AdWords?

• A) By using the keyword in the ad text Google will give the ad a higher ranking, when a user searches for that exact keyword.
• B) By using the keyword in the ad text Google will cause the ad to move to the top of the search list, when a user searches for that exact keyword.
• C) By using the keyword in the ad text Google will cause the keyword to appear in bold in the ad, when a user searches for that exact keyword.
• D) By using the keyword in the ad text Google will lower the CPC per ad, when a user searches for that exact keyword.

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Definitions:

Standard Deviation

A statistical measure that quantifies the amount of variation or dispersion of a set of data values from its mean.

HMO

Health Maintenance Organization, a medical insurance group that provides health services for a fixed annual fee.

Expected Revenue

The anticipated amount of money a business expects to receive over a certain period, accounting for factors like price and demand for its goods or services.

Subjective Probabilities

Probability estimates based on personal judgment or belief rather than objective statistical analysis.