How Do Social Media and Websites Help an Organization Convey

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The Answer is Organizations convey their identities through offline and online means. By developing websites, blogs, and accounts on Twitter, Instagram, Pinterest, and other social media applications, organizations confirm the identities that they have created through offline means. An organization's behaviour and the content that it posts on social media applications communicate its identity. While an organization's image is in theory influenced by its identity, in many cases the organization's image-the way people perceive it at a point in time-is different from the identity the organization has been communicating for a long time. For example, if the news about an organization's defective product or its employee's unethical behaviour spreads on social media, the organization might have a distorted public image.

How Do Social Media and Websites Help an Organization Convey

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