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Because of Surprises and Disappointments That Can Occur as Marketing

question 55

True/False

Because of surprises and disappointments that can occur as marketing plans are implemented, a company needs feedback and control to understand the efficiency and effectiveness of marketing activities.


Definitions:

Ethnic Minority

A demographic group within a larger community that has different national or cultural traditions from the main population.

Performance Pressure

The stress or anxiety one feels to perform well in a given task or situation, often because of high expectations from oneself or others.

Occupational Stress

The chronic stress experienced as a result of workplace conditions or demands.

Robert Karasek

A researcher known for his work on job strain, who developed the Job Demand-Control Model, relating workplace stress to the balance between job demands and the degree of control a worker has.

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