3M Makes It Easy for Dialog to Occur with Its

question 47

Multiple Choice

3M makes it easy for dialog to occur with its customers. 3M claims that over two-thirds of its product improvement ideas come from listening to

• A) entrepreneurial product ideas.
• B) customer reactions to competitive products.
• C) customer complaints.
• D) media feedback.
• E) customer suggestions.

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Definitions:

Peony Plant

A type of flowering plant known for its large, often fragrant flowers, belonging to the genus Paeonia.

Market Share

The portion of a market controlled by a particular company or product.

Advertising Campaign

A series of advertisement messages that share a single idea and theme aimed at a particular target audience within a specified timeframe.

Appliance Stores

Retail outlets specializing in the sale of electrical or mechanical devices used in homes.