________ Is Based on the Premise That Marketers Can No

question 3

Multiple Choice

________ is based on the premise that marketers can no longer use "interruption marketing" via mass media campaigns.

• A) Relationship marketing
• B) Database marketing
• C) Permission marketing
• D) Internet marketing
• E) Horizontal marketing

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Definitions:

Ratifies

To officially approve or confirm an agreement or contract, making it valid and legally binding.

Apparent Authority

A type of authority perceived by a third party that an agent seems to have in relation to the principal, regardless of whether such authority has been actually granted.

Principal

The primary party to a transaction, agreement, or contract, or the amount of money on which interest is paid or received.

Manifestations

Expressions or signs that something, especially a disease or a condition, is present.