If the Real Price of Anything Is the Toil and Trouble

question 145

Essay

If the real price of anything is the toil and trouble of acquiring it, how can a marketer reduce total customer cost in order to increase customer perceived value?

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Definitions:

Interdependence

A mutual reliance between two or more groups or people, where each is dependent on the others for certain needs or outcomes.

Mental Health

Narrowly, the absence of disorder. In a broader view, the presence of optimal social, emotional, and cognitive functioning—also known as wellness.

General Risk Factors

Conditions or variables associated with an increased likelihood of developing a disorder, illness, or other negative outcomes.

Vulnerable

Capable of being physically or emotionally wounded or open to attack or damage.