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How could a marketer such as Canadian Tire use Freudian theory and the technique called laddering to develop message and appeal?
Adolescent Girls
Females in the developmental stage between childhood and adulthood, typically ages 10-19, experiencing significant physical, emotional, and social changes.
Lose Weight
The process of reducing body mass, typically through a combination of diet, exercise, or other lifestyle changes.
Anorexia Nervosa
A psychiatric disorder characterized by an intense fear of gaining weight and a distorted body image, leading to self-starvation.
Aerobics
A form of physical exercise that combines rhythmic aerobic exercise with stretching and strength training routines with the goal of improving all elements of fitness (flexibility, muscular strength, and cardio-vascular fitness).
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