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Anderson and Narus have urged marketers to present flexible market offerings to all members of a segment. A flexible market offering consists of two parts. Which of those parts contains the product and service elements that all segment members' value?
Minor Term
In logic, specifically in syllogisms, the term that is the subject of the conclusion.
Syllogism
A form of deductive reasoning consisting of a major premise, a minor premise, and a conclusion, often structured in categorical logic.
Whales
Large marine mammals belonging to the cetacean family, known for their intelligence and often extreme size.
Minor Premise
The second premise in a syllogism, which provides a specific instance that is related to the general assertion made by the major premise.
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