Pampers Divides Its Market Demographically on the Basis of ________

question 146

Multiple Choice

Pampers divides its market demographically on the basis of ________ into prenatal, new baby, baby, toddler, and preschooler.

• A) user status
• B) social class
• C) education
• D) age
• E) family life cycle

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Definitions:

Reaction Formation

A defense mechanism where an individual behaves in a manner opposite to their actual feelings or desires, often to hide those feelings.

Rationalization

A defense mechanism in which controversial behaviors or feelings are justified and explained in a seemingly rational or logical manner to avoid the true explanation.

Projection

A defense mechanism in psychology where an individual attributes their own unwanted emotions, desires, or impulses onto someone else.

Displacement

A psychological defense mechanism where emotional impulses are redirected from a real object to a safer substitute target.