When Discussing the "Long-Tail Thesis", Chris Anderson of Wired Magazine

question 7

Multiple Choice

When discussing the "long-tail thesis", Chris Anderson of Wired magazine says that if you aggregate enough minority taste, you'll often

• A) have to predict demand.
• B) find a big new market.
• C) be unable to tap into latent demand.
• D) resort to traditional retail.
• E) raise the cost of distribution.

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Definitions:

Pesticide-Free

Describes products, usually agricultural, that have been produced without the use of synthetic pesticides, appealing to health and environmental concerns.

Organic Beef

Beef from cattle that have been raised without the use of synthetic hormones, antibiotics, and fed organic feed.

Specialized Resources

Resources that are uniquely suited for a particular production process or task.

Opportunity Cost

The forfeiture of potential advantages from various alternatives upon choosing one.