To Be Useful, Market Segments Must Rate Favourably on Five

question 8

Multiple Choice

To be useful, market segments must rate favourably on five key criteria. In the ________ criterion, effective programs can be formulated for attracting and serving the segments.

• A) actionable
• B) accessible
• C) measurable
• D) differentiable
• E) substantial

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Definitions:

Direct Labor

The labor costs directly tied to the production of goods or services, including wages for workers who physically manufacture a product.

Raw Material

Fundamental materials in their original, altered, or partially processed forms that serve as inputs for manufacturing.

Selling and Administrative Expenses

Costs associated with selling products or services and managing the business, excluding production costs.

Fixed Overhead

Ongoing, recurring costs associated with operating a business that do not vary with production level or sales volume.