A Snack Chip Manufacturer Is Concerned About Consumers Leaving Its

question 94

Multiple Choice

A snack chip manufacturer is concerned about consumers leaving its brand and going to competitive alternatives. Which of the following groups (based on strength of commitment) would be most likely to leave the company's offering and go somewhere else for snack products?

• A) shifting loyals
• B) hard-core loyals
• C) split loyals
• D) average
• E) entrenched

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Definitions:

Instructions

Directions or orders given to explain how something should be done or operated.

Simple Procedure

An easy or uncomplicated series of steps designed to achieve a specific task or process.

Routine Business Requests

Standard or common requests made in the course of business operations, such as for information or action.

Requesting a Reference

The act of asking someone, typically a former employer or professional contact, to provide a positive account of your abilities or character to a potential employer.