According to Ries and Trout, Cadbury Suffered from the ________

question 96

Multiple Choice

According to Ries and Trout, Cadbury suffered from the ________ when the company allowed its brand to become diluted by putting their name on such variants as mashed potatoes, powdered milk, soups, beverages, as well as chocolates and candies.

• A) "branding fallout" concept
• B) "greed is good" trap
• C) "line-extension" trap
• D) "image syndrome"
• E) "pyramid principle"

Understand the complexities and strategic considerations of franchising as a global entry strategy.

Recognize the importance of adapting marketing strategies to meet the needs of diverse global markets.

Understand various strategies for global market entry and expansion.

Identify the roles and definitions of entities involved in franchising agreements.

---

Definitions:

Hiring Decision

This refers to the process and outcome of choosing a candidate to fill a job position within an organization.

AIDA Plan

A marketing strategy framework that stands for Attention, Interest, Desire, and Action, used to guide advertising efforts.

Application Letter

An application letter is a formal written document submitted by a candidate applying for a job, course, or specific opportunity, highlighting their qualifications and reasons for their interest.

Interview

An interview is a formal conversation between an interviewer and interviewee, typically used for the purpose of assessing the interviewee's suitability for a job or gathering information.