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According to Parasuraman, Zeithaml, and Berry, the fourth "gap" in their service-quality model is the gap between
Business Plans
Detailed documents outlining the objectives, strategies, financial forecasts, and market analysis of a business.
Business Plan
A formal document that outlines a company's goals, strategies, target market, and financial forecasts.
Overall Appearance
The collective physical presentation or look of a person, item, or place, based on all observable characteristics.
Marketing Objectives
Defined as specific goals set by a business when promoting its products or services to potential consumers that should be achieved within a given timeframe.
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