Many Traditional Companies Worry That Adding an E-Commerce Channel Creates

question 27

Multiple Choice

Many traditional companies worry that adding an e-commerce channel creates the threat of a ________ from retailers, brokers, agents, and other intermediaries.

• A) cooperation
• B) support
• C) backlash
• D) competition
• E) refusal

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Definitions:

Current Problem

The ongoing issue or challenge that is being addressed or faced in the present.

Social Commerce

The use of social networks in the context of e-commerce transactions, where users can buy and sell items within the social media platform.

Social Media Mix

The combination of different social media platforms and tools a brand or individual uses to achieve their communication and marketing objectives.

Strategic Planning

The process of defining a business's strategy or direction and making decisions on allocating its resources to pursue this strategy.